1. Text:
The text should be easy to read and remember, and the font should not be too fancy. A good programme must have a good text structure to match, the text should not be too fancy, otherwise it will affect the effective communication of the moment, light box advertising text in the use of the times, scientific and neat.
2, colour:
①, because most of the light box screen is made of plexiglass and new flexible light box cloth, so it is not appropriate to use too much of a variety of colours for the combination, which will not only aggravate the difficulty of production, but also affect the communication function of the advertisement.
②, but note that the colour should not be too complex, because too many colours will cause visual fatigue of people passing by.
③ Overall, the colour of the light box picture must be bright, not too grey so that people ignore it, there should be a contrast between light and dark, to bring some visual stimulation, striking.
3, typography:
To be well arranged, illustrated.
And other outdoor advertising, the need for a moment can even cause people to pay close attention, and to achieve this effect, graphics, images should be expressive, truthful, so as to help deepen people’s knowledge of the picture, understanding and memory.
4, and strive to picture simplicity:
To express the advertisement must be very concise and eye-catching, so that people at a glance, especially in the dynamic walking pedestrians, to let them pay attention in an instant, look up and feel amazed, look back and look again, look and not forget. The text must not be too long, the information is as condensed as possible.
5, modelling:
Light box advertising is actually a concentrated reflection of graphic design and modelling design, so there should be a very sophisticated picture, but also need to pay attention to the modelling.
If the old square, it seems to lack of attraction, you can use some novel modelling to improve the attraction.
6, production quality:
Light box picture design again, if the production is rough, will inevitably affect the quality of the picture, resulting in colour distortion, clarity decline, so it will be a great deal, the quality of light box production is also very important.